Case Studies
AI Visibility for Lawyers: Can Google and AI Find the Right Reasons to Recommend You?
This case study shows how I built the positioning, messaging, website architecture, schema, and analytics foundation for a Canadian law firm. The resulting data revealed that organic search generated 77 of 116 engaged sessions, identifiable AI referrals produced unusually strong engagement, and the website attracted five legitimate inquiries. It demonstrates why AI Visibility is not about chasing more traffic—it is about earning qualified attention from the right people.
Law Firm AI Visibility Case Study, Real Search, Engagement and Inquiry Data
How I Built a $3M Customer Acquisition System for a Real Estate Coaching Brand
This case study shows how I built the full strategy, messaging, ads, and funnels for a real estate coaching brand during COVID, when live events disappeared and the sales model had to change fast. I turned that expertise into a complete customer acquisition system designed to educate cold traffic, fill virtual events, and drive high-ticket coaching sales on the back end. Over roughly three years, that system helped generate more than $3 million in revenue from nearly $1 million in ad spend.
$300 In Ads. $10,380 Returned.
This 36:1 ROAS case study shows how I rebuilt a bootcamp gym’s message, offer, website, and ads around the right buyer — turning a small ad budget into roughly $10,380 in first-month revenue and helping the owners build a business they could eventually run full-time.
The (above) 36:1 ROAS Case Study Almost Taught Me the Wrong Lesson
This case study breaks down how a 36:1 ROAS gym campaign almost taught me the wrong lesson, and why winning funnels fail when the market, message, and offer no longer match.
How 3 Small Businesses Earned Prominent ChatGPT Visibility
This case study shows how three small businesses at The Ark began appearing prominently in ChatGPT search by using clearer positioning, stronger website structure, and highly specific relevance — despite having no big ad budget, no major directory dominance, and very little social media activity. The bigger lesson is that AI does not always reward the biggest name first. It often rewards the clearest fit.
AI Visibility Case Study | How 3 Small Businesses Won in ChatGPT